Knowing something about everything

Because the Industry sector is so broad, you need to have knowledge of many different categories. Customers tend to see you as a kind of knowledge base anyway. Therefore, looking after the Industry branch is a varied occupation. One minute you’re instructing the head of technical services at a hotel how to seal a bathroom, the next you are telling a farmer how best to maintain his agricultural vehicle.

By the way, the distribution of categories may be different within each individual country. In one country, a category might fit very well within mobility, for example, but the same category could better suit industry in another country. The size and potential are also quite variable. The proportionate distribution of total potential is considered for each individual country.